Creative License

"Groundhog Day"
Client: Jeep
Talent: Bill Murray
Music: Sonny and Cher "I Got You Babe"
IP: Groundhog Day
CL Role: Music, Talent, IP

"Black Friday: Place to Shop"
Client: Walmart
Music: Lizzo "Water Me"
CL Role: Music

“Home”
Client: Rocket Mortgage
Talent: Jason Momoa
CL Role: Talent

“Earth Odyssey”
Client: Jeep
Music: “Also Sprach Zarathustra” (Recording)
IP: 2001: A Space Odyssey
CL Role: Music, IP

“Eat Bright”
Client: Campbell’s
Talent: Mindy Kaling
CL Role: Talent

"Heroes"
Client: Walmart
Music: David Bowie “Heroes”
CL Role: Music

MUSIC
TALENT
I.P.

Creative License is the leading independent partner in identifying, negotiating, and procuring top music and talent.

Our Work

Client: Rocket Mortgage

Agency: Highdive

Talent: Tracy Morgan, Dave Bautista, Liza Koshy, Joey Bosa

Client: Jeep

Agency: Highdive

Talent: Bill Murray, Brian Doyle-Murray, Stephen Tobolowsky

Music: Sonny and Cher “I Got You Babe”

IP: Groundhog Day

Client: Rocket Mortgage

Agency: Highdive

Talent: Jason Momoa, Lisa Bonet

Client: Ram

Agency: Highdive

Talent: Chris Stapleton

Music: Chris Stapleton "I'm A Ram"

Client: Mike's Hard

Agency: Work In Progress

Talent: Mike Tyson

Client: Jeep

Agency: Highdive

Music: Also Sprach Zarathustra

IP: 2001: A Space Odyssey (dir. Stanley Kubrick)

Client: Well Yes!

Agency: Leo Burnett

Talent: Mindy Kaling

Client: Delta Faucet

Agency: Barkley

Music: Motley Crue "Time For Change"

Client: Walmart (Wilson Pickett)

Agency: Dept W Publicis

Music: Wilson Pickett "Hello Sunshine"

Client: GNC

Agency: Red Antler

Music: Mawre “Unstoppable”

Client: Prego

Agency: Leo Burnett

Talent: Cecily Strong

Client: General Motors

Agency: Commonwealth // McCann

Talent: Cody Rigsby, Erin Ashley Simon, Bethany Hamilton

Music: FNDTY "Never Die"

Our Firm

Creative License is a creative and strategic entertainment marketing firm who guides brands and agencies from concept ideation to project completion. We help you FIND the perfect music/talent/IP fit for your marketing campaign by leveraging our in-house experience and vast network of entertainment industry contacts.

We apply our decades of experience negotiating over a thousand deals to NEGOTIATE the rights and services you need at the lowest possible fees. We DELIVER the music/talent/IP and manage your new partner’s fulfillment of all deal points.

Behind the scenes of the 2021 Rocket Mortgage Super Bowl commercial starring Tracy Morgan.

OUR WORK