MUSIC.  TALENT.  I.P.
Creative License is the leading independent partner in identifying, negotiating, and procuring top music and talent.

Creative License is a creative and strategic entertainment marketing firm who guides brands and agencies from concept ideation to project completion. We help you FIND the perfect music/talent/IP fit for your marketing campaign by leveraging our in-house experience and vast network of entertainment industry contacts.

We apply our decades of experience negotiating over a thousand deals to NEGOTIATE the rights and services you need at the lowest possible fees. We DELIVER the music/talent/IP and manage your new partner’s fulfillment of all deal points.


OUR WORK

This year Creative License proudly celebrates 25 years of entertainment supervision licensing excellence. To mark the occasion they threw a party, bringing together all the team members who had been with the company for decades. The celebration was a rich blend of nostalgia and excitement, with a heartfelt address from Kevin McKiernan, founder and CEO, who reflected on the company’s extraordinary journey, from its early days to its status as a trailblazer in entertainment licensing...

OUR WORK

“I was anticipating the worst-case scenario of having to shift shoot dates and other deadlines because it wasn't executable. But you all pulled it off! Simply incredible effort.”
Chris Carter · EVP & Managing Director, Deutsch LA
“Seriously, how do you all do this? It's a master class in celebrity, music, and IP partnerships – from top to bottom. Clients are over the moon!”
Nikki Baker · CEO, Fallon
    
    
Behind the scenes of the 2022 Rocket Mortgage Super Bowl commercial starring Anna Kendrick and Barbie..  
OUR WORK
“Working with Creative License has been one of the best partnership experiences we've had with 10/10 client services!”
Carly Cohen · Chief Legal Officer, KFC
“Creative License deliver tremendous value to their clients over and over (and over) again.”
Suzanne Landau · Integrated Marketing Director, Campbell's Soup Company